“Her Circle” Brand Identity

Project Subtitle: Building a strong brand identity for a women-only entrepreneurial club.

Client And/Or Intended Audience: Women entrepreneurs seeking a supportive community to grow their businesses.

Goal For Project: The challenge was to craft a brand identity that resonates with high-income women while conveying safety, sophistication, and empowerment. Success was defined by the creation of a cohesive visual and verbal identity that connected emotionally with the target audience.

My Experience: I explored competitor analysis and consumer profiles to identify gaps in the market. The process included creating mood boards, testing color palettes, and developing taglines. 

Outcome: The final deliverables included a logo, tagline (“Empower. Connect. Thrive.”), and a visual style guide.